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British women 'are body-confident'
29 May 2008
Contrary to popular belief, British women are happy with their weight, according to shock new survey results.
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A poll by Bio-Synergy – a sports nutrition company – found that 64 per cent of women are comfortable with how much they weight.
It also found that surprisingly women are more confident about their own bodies than men are about theirs.
According to the study, ten per cent of women try to keep their body in condition to please their other half, compared to 25 per cent of women.
While many people may criticise the glossy magazine industry for making women lose confidence in their own bodies, the research shows that the majority of women are not paying attention to what they see in the pictures.
Just seven per cent of women said they strive for a celebrity body like Sienna's or Keira's.
Daniel Herman, managing director of Bio-Synergy, said: "Whilst we perceive women as becoming increasingly body conscious, the latest poll indicates that they are comfortable in their own skin and not resorting to fad diets in an effort to maintain their optimum weight.
"This fact bears out our view that consumers instead want functional modern solutions that help maintain a healthy weight."
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