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It's all about the smile
30 November 2007
Women of today are investing in their teeth to win the love of their life.
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Teeth whitening and veneers have seen a surge in popularity and it's women in the 40s and 50s who are driving the craze.
According to dentists this is because women think that having the perfect smile is a good way to win the man of their dreams.
And the stereotypical veneer-seeker is newly divorced with money to spend, according to a study by Mintel on behalf of the British Academy of Cosmetic Dentistry.
Some 27 per cent of people in the age group have had cosmetic dentistry, reports the Daily Mail.
And a fifth of Britons are so self-conscious about their smile that they refuse to bear their knashers in photographs.
Dr James Goolnick, from the academy, said: "People want a nice healthy smile that looks natural. They don't want people to say 'where did you get that done?'"
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